At Walter Hagen®, we respect the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, and protect your personal information. Please read this disclosure carefully so you understand your rights and choices when using our website and shopping with us.
Information We Collect
We collect both personal and non-personal data from site visitors. Personal information includes anything that can identify you specifically, like your name, shipping address, email, phone number, and payment information. Non-personal data includes information like browsing history, device information, and demographic data.
Personal Information
We collect personal information when you create an account, place an order, contact customer service, enter contests, or subscribe to our email newsletter. This may include:
- Contact data – Name, mailing address, email, phone number
- Billing info – Payment card number, expiration date, CVV code, and billing address
- Account information – Usernames, passwords, order history
- Demographic data – Birthdate, gender, location
We use secure online forms to collect this information to deliver orders and fulfill requests. We also record any communications with our customer service team for quality assurance.
Non-Personal Data
We automatically log information about all visitors to our website. This includes:
- Technical information – IP address, browser type, operating system, device information, unique identifiers, crash data
- Usage information – Pages visited, content clicked, date/time of activities, referral URL, search terms used
- Location data – General location derived from your IP address
This non-personal data helps us analyze site traffic, track interest in specific products, improve the customer experience, and personalize site content.
How We Use Your Information
Walter Hagen® uses your information to deliver orders, maintain accounts, respond to inquiries, notify you of special offers, and improve our store and site. We only process personal data for the purposes outlined in this policy or otherwise disclosed at the time of collection.
Order Fulfillment
We use personal information to confirm and fulfill purchases, process payments, calculate taxes and shipping, deliver products, and communicate about orders.
Customer Service
We use contact information to respond to customer service requests, questions, issues with orders, and other inquiries. Communications with our service team are recorded for training and quality assurance.
Marketing
With your consent, we use your email address to send updates on new products, special offers, and other marketing materials. You can opt out of promotional emails at any time.
Site Improvement
We analyze site traffic patterns, visitor behavior, and transactional data to improve the site experience and display relevant content. Non-personal information helps tailor the site to user interests.
Legal Compliance
We may share information with law enforcement or third parties when compelled by court order, subpoena, or other legal process. Information is shared to comply with inquiries or audits from governing bodies.
Information Sharing
Walter Hagen® does not share, sell, rent, or trade personal information with third parties except as described in this policy.
Service Providers
We partner with vendors to handle services like payment processing, order fulfillment, website hosting, email distribution, and data management. They have access to personal information needed to perform their functions but are barred from using it for purposes outside our directives.
Business Transfers
In the event of a merger, acquisition, bankruptcy, or other transfer of business assets, we reserve the right to transfer all information we collect to the acquiring entity.
Law Enforcement
We may release personal information to comply with a court order or subpoena, relevant civil or criminal proceedings, audits, or governmental investigations.
External Links
Our site contains links to merchant websites, partner retailers, manufacturers, golf organizations, and other third-party sites. We are not responsible for the privacy practices of these external sites. Read their own privacy policies carefully.
Data Security
Walter Hagen® makes all reasonable efforts to secure your personal information using industry best practices. Access is limited to authorized staff members who need it to carry out their job functions. However, no security measures can be 100% fail-safe.
Secure Server
All information collected via our website is stored on a secure server and accessed only through encrypted SSL connections. Secure socket layer (SSL) encryption ensures data remains private as it travels over the internet.
Passwords
Account passwords are hashed for security so even our staff cannot access them. Be sure to use a unique password for your Walter Hagen® account and do not share it with anyone.
Payment Processing
All financial transactions and payment information are encrypted through industry-standard online payment gateways. These fully certified processors specialize in secure e-commerce for maximum protection.
Your Privacy Rights and Choices
At Walter Hagen®, we believe you should have control over how your personal information is collected and used. You have the following rights to your data:
Access / Edit / Update
You are entitled to access your personal data and can review or edit it at any time by logging into your account. Contact us to update information if needed.
Opt-Out
You can unsubscribe from marketing emails by clicking the link in the message footer. You can opt out of other data uses by contacting us.
Cookies and Online Tracking
Walter Hagen® and our partners use cookies and similar technologies to analyze site traffic, understand user interests, personalize your site experience, and serve relevant ads. You can control cookie settings through your browser, but disabling them may impact your experience.
What are cookies?
Cookies are small text files downloaded by your computer or mobile device when you visit a website. They allow the site to remember your actions and preferences over time.
Types of cookies
Essential cookies enable core site functionality like shopping carts and payment processing. Performance cookies collect data like site visitors and traffic sources. Functional cookies allow us to remember your preferences. Targeting cookies help us deliver relevant marketing and analyze site performance.
Online behavioral ads
We partner with advertisers to display messages you might find relevant based on your browsing history and demographics. This allows us to provide content for free. You can opt out through privacy settings of your browser or tools like the Digital Advertising Alliance.
Analytics
We use Google Analytics and other tools to collect non-personal data about site traffic, user movement, popular content, and conversions. This helps us improve site experience and tailor relevant offers.
Children’s Privacy
Walter Hagen® does not knowingly collect information from children under age 13. Users under 18 should only use our site with the supervision of a parent or guardian. Please contact us if you believe a child has submitted their personal information so we can take appropriate action.
International Customers
By using our website or providing personal data to us, you understand that data may be transferred globally as required for processing, storage, and use under the terms of this policy. All EU and international customers enjoy the same protections and rights granted under this privacy policy.
Changes to the Privacy Policy
As our site evolves, we may need to update this privacy policy. Be sure to check back periodically for updates. Substantial changes will be clearly announced on our site or sent by email.
Consent
By using our website, submitting information, or making purchases, you consent to the collection and use of your data as detailed in this privacy policy.
Thank you for taking the time to understand Walter Hagen’s privacy policy and commitment to fair information practices. Our goal is to be fully transparent and uphold your trust as a visitor or customer. Please reach out if you have any other questions!